M&M’s HiProtein & Snickers Protein

You know how many protein bars are basically candy bars in disguise? (e.g., RI’s Protein Bar, Clif Builders, etc.). M&M and Snickers are getting into the game with that exact strategy - leveraging their well-known chocolate bar brands to muscle their way into the fitness space.

Maybe it’s the brands, but I expected them to taste closer to their chocolate bar counterparts. But it’s hard to deliver 15g+ of protein without the graininess and texture that you would normally expect from an average protein bar.

On top of that, the macros are worse than many the leading protein bars (e.g., Pure Protein), with less protein, more carbs and fat.

I’m just going to have their real choco

EBGB Rating: 5/10 for both

Forgot to take a photo of the Snickers bar 😞